The new EQS
Release: World Premiere 2021
New avenues to the future.
Boldly and innovatively breaking new ground—the EQS produced at the “Virtual Production Studios” in Munich.
Delivering a high-quality staging of the electric flagship EQS was a challenge, what with the global pandemic, the need for absolute secrecy, and the winter season.
Together with our director Jan Radt, we decided to use the Hyperbowl in Munich for production of driving footage for the EQS world premiere trailer—and this was also a premiere for such an elaborate virtual production. This was the first time that such high-quality driving footage was created on this scale. With digital processing invisible to the viewer, this work showed us new possibilities for the future.